How to Stand Out in the Black Friday Mayhem

If you’ve been around my internet block a time or two, you know my love for Taylor is real. That’s right, I’m a proud Swiftie and I don’t care who knows! (And if you are new around here, ‘Hi, it’s so nice to make your acquaintance!’) And that’s why it’s probably not going to come as a surprise that T-Swift’s recent Tik Tok series, Midnight Mayhem With Me, had me doing metaphorical marketing jumping jacks. 

Why? 

Well, it’s quite simple. As she prepares her big album drop come October, she’s slowly teasing out not just promotional material about said album drop, but actual value-based material – or what we in the biz call content. That’s right, she’s dropping in hot with song reveals every few days leading up to the big album release. 

Whether or not you’re a die-hard Swiftie, a casual listener, or on the anti-Tay train, there’s one thing you can’t ignore…

A true artist’s marketing game plan.

So, why not take this action plan into our own hands and craft the best Black Friday / Cyber Monday promotion this over-saturated market has seen thus far?

The stats don’t lie. Black Friday is one of the most lucrative times of the year for many businesses if done correctly. 

Even with an impending recession, and our economy still recovering from a global pandemic, people still want to shop, spending upwards of $14 billion during last year’s Thanksgiving holiday. And whenever they can, people still want to save some benjamins along the way. 

However, marking down your work the week before Black Friday and just waiting for sales to roll in is prooobbbaaabbbly not going to cut it. But also, it doesn’t have to be complicated. 

Let’s make a plan!

Wrangle the social before the algorithm wrangles you. 

Rather than wait for “promo time,” start now by sharing the value your artwork will bring. Sure, art doesn’t need to solve a tangible problem, but there’s so much value in the work you do. Share it! Let people know you and your creative genius exist. 

Start sharing early. Once you gain momentum, you can start sprinkling in your Black Friday offers, but only as a compliment to the non-salesy posts you’re going to be doing from now through November. 

Get reacquainted with your email, via optin.

If you’re going to be showing up more on social media, make sure that your “house” is in order. Meaning, when someone lands on your website, it feels inviting to come in. 

Enter your optin. 

Make it easy and necessary for your audience to optin to your email list. And the sooner they do, the sooner you can start nurturing that relationship early on so that when Black Friday rolls around, your new email friends will think buying from you is a no-brainer. 

Get techy with it. 

Any online sale is going to require a bit of setup on the back end. And we’re affirming great sales, so let’s be prepared, ok? 

Take an audit of your behind-the-scenes setup, and make sure you’re set up for success. So when those sales start coming in, there are no ifs ands or glitches in the customer journey. 

For a deeper dive into your Black Friday launch plan, be sure to grab my Artist’s Launch Tool Kit, designed with you in mind. It has everything you need to pull off a sustainable launch this holiday season, whether you’re selling a course, product, membership, service-based offer, or your next art collection. 

The best part? I made this with the artist in mind, first and foremost. Because an artist’s integrity should never be a pain point in their creative process! Standout this Black Friday season with a sparkle of Swiftie glitter in tow.