VIP Design Day for Fine Artists: Branding, Website & Copywriting

Struggling to balance crafting awe-inspiring works of art and managing the online aspects of your art business?

I can help you bridge the gap between creating mindblowing art and establishing your brand in the digital world.

Whether you seek strategic planning, branding, or marketing guidance, my VIP Design Day service is your key to crafting a customized roadmap for success.

The VIP Design Day

for Fine Artists

How independent fine artists get those time-sucking to-dos off their plate and get back to making art.

Pssst… want to know a secret?

When it comes to meaningful shifts on their branding, copywriting, marketing, or Squarespace website… visionary fine artists keep me in their back pocket.

  • Copywriting plays a crucial role in capturing the essence of an artist’s work and connecting with art enthusiasts on a deeper level. Via my copywriting VIP day offering, I assist artists in crafting engaging artist bios, exhibition descriptions, and promotional materials that leave a lasting impression.

  • Your website is a foundational piece of your creative business. Not only does it serve as a personalized gallery, but it has the potential to increase your reach, drive art sales, and attract dream partnerships. With a VIP Day, I can set you up with a beautiful website or tune up your existing Squarespace site.

  • Marketing is a vital component of every artist’s journey toward success. Through tailored marketing strategies and guidance, my marketing VIP Day package empowers artists to navigate the ever-evolving art market and reach their desired audience.

  • Branding is essential when conveying an artist’s unique identity and message. As a marketing and brand strategy expert, I help artists create compelling and authentic brands that resonate with their target audience through personalized guidance and strategic insights.

Why Should You Sign Up?

In my VIP Day package, I use my Squarespace expertise to help artists build websites that showcase their artwork beautifully and provide an immersive and seamless experience for visitors. I have an exceptional eye for detail, a genuine affinity for artists, and the know-how of what it takes for you to sell your art online, making me the perfect partner to help you manifest your dreams.

Investment $3,500

Here are a few things I can take off your plate:

  • Create and execute a powerful game plan for your website with a custom website strategy.

  • Customize a fresh new Squarespace website with your brand and photos.

  • Give your existing Squarespace site a fresh (but no less strategic) look.

  • Nurture your email subscribers with a welcome sequence.

  • Write conversion-focused copy for your website.

  • Strategize and create your unique lead magnet.

  • Write your sales page (or design it on Squarespace if you already have it written).

  • Your launch email writing.

  • And more! See FAQ for more ideas.

VIP Design Day Client SpotlighT

Scroll the image below to explore Smudge Studio’s website.

As creatives, it’s hard to hand over the reins to someone else to execute your vision but Mariana has such a great eye and affinity for artists.

In a short space of time she can build a website and create stunning branding to showcase your work. You can put your trust in her to build out your brand while you focus your energy on creating.

CLAIRE WILSON | 2 VIP Days

VIP day client Claire Wilson

Take in the view from the next level

Let’s talk about how to get specific help for your artsy business.

Tailored Support for Your Art Business

I’m here to provide the specific help you need to thrive in the creative industry.

Whether you’re seeking guidance on marketing strategies, branding, non-salesy copywriting, or Squarespace web design, I’m ready to lend a helping hand. I understand the intricacies of the art business world and am passionate about empowering artists like you to reach new heights of success with my website VIP Design Day, copywriting VIP Day, and VIP design day offerings.

Let’s start a conversation about the next steps for your artsy business. Together, we can explore the possibilities and create a VIP Design Day tailored to your specific needs.

Step One

Pick a date for your FREE discovery call & fill out the form.

Step Two

We’ll meet via Zoom video to see if we’re a good fit. If so, I’ll send you a link to book your day with a $1,000 deposit.

Step Three

We’ll meet virtually via Zoom for 1 hour to strategize and plan for the big day. We’ll discuss priorities for the day as well as a list of action items for you to complete prior to your VIP Design Day.

Step Four

The remainder of the invoice is due on the morning of your VIP Design Day. I’ll kick things off with everything I need to hit the ground running at 8:30am and work until 3:30pm. And at the end of the day, we’ll either meet or you’ll get a wrap-up video with instructions or next steps.

Stephanie Torregrossa Gaffney

Mariana is amazing at what she does, and your business will benefit from having her on your team. I got beautifully written emails (for the launch of my course) and a bright perspective from another creative on how I can show up for my audience.

STEPHANIE T. GAFFNEY

Frequently Asked Questions

  • Think of VIP Design Day as a personalized boutique experience dedicated to your unique art business needs. Whether you've got your eye on a marketing VIP design day, a brand VIP day, or a copywriting VIP day, the day’s agenda is 100% tailored to you. It’s like having a personal stylist, but for your brand.

  • Absolutely! This isn't a one-size-fits-all program; it's an experience crafted around your specific needs and goals. Newcomer or veteran, you'll walk away with actionable insights and a clearer vision for your art business.

  • Most likely, YES!

    VIP Days is for artists seeking trustworthy, professional help with their website copy, website strategy, Squarespace website, brand identity, brand strategy, etc.

    You will get my undivided attention.

    Established artists can hire me to freshen up their site, write an email launch sequence, a sales page design, OR copywriting. Need a sales page written OR designed? Got it! Have an affiliate launch coming up? Let me write your affiliate emails!

    Emerging artists can hire me to help with their homepage or about page copy or design a powerful website strategy.

    Hobbyist artists without a Squarespace account who wants to sell their artwork online can hire me to design a website strategy and start their Squarespace website (and get them 20% off on new plans!). Or create a starter brand (logo, color palette, and fonts).

    Regardless of where you are on your career journey, we’ll be a great fit if you’ve got a growth mindset and are willing to lock arms and work together to accomplish your VIP Design Days goals.

  • I wish I could! But alas, that’s too much to do in a single day. But we can get oh-so-close!

    A VIP Day is laser-focused on usually one or two things. A beautiful website with impactful design takes longer than a day!

    If you want more and have a design wishlist, my signature service, The Liberated Artist Blueprint, will be a better fit. I take on your web design, copywriting, branding, and then some! Check out The LAB here.

  • Absolutely! I can still work on a killer website strategy, write fantastic copy, or help you design your starter brand!

    The only time you’ll need to have Squarespace is if you want me to be—hands-on—on your website.

    If you would like to consult me on web design without being on Squarespace, you can do so. I just won’t be able to tell you how to execute it on your platform.

  • The VIP Day hours are from 8:30 am-3:30 pm Eastern. For folks in different time zones, this may mean you’ll need to pour yourself an extra-strong cuppa joe that day.

    Here’s a sample day (each VIP Day. indifferent):

    8:30 am • I begin work and the design process

    12 pm • Quick Zoom video conference call for feedback.

    12:30 pm • More work time for me.

    3:30 pm • At the end of our day, we’ll meet for a wrap-up call or you can choose to get a wrap-up video with suggested next steps.

  • It depends on what you’re hiring me for; the details below give you an idea of what prep work you can expect. All materials and access I need to begin work are due three days BEFORE your VIP Day.

    And don’t worry, I’ll hook you up with a shared Google Drive and a checklist to ensure you know what to do and when to have it by.

    To write copy, I’ll need you to fill out a questionnaire. If you’re selling a service, I’ll also need testimonials. You’ll need to have those handy or be ready to ask for them!

    I’ll need answers to a questionnaire and a Pinterest board with your inspiration for the starter brand.

    For website strategy or social media templates, you’ll need to fill out a questionnaire.

    For me to design anything on your Squarespace website you’ll need to be on 7.1 and I’ll need to be added as an administrator.

    For web design, I may ask you to send me high-quality photos for your site and your branding files.

    Of course, you can always book multiple VIP design days if needed to achieve your goals.

  • The VIP Day is a bite-sized portion of what you’d get in Website in a Week or The Liberated Artist Blueprint but tailored explicitly to your immediate needs. It’s like an espresso shot of brand strategy, marketing, or copywriting, giving you a quick yet effective boost.

  • Don’t fret; tech hurdles are a common pain point, and that’s why VIP Day is designed to be as simple as possible. There's no prerequisite tech wizardry needed.

  • Your valuable time is exactly why VIP Day exists. In just one day, I’ll tackle what would usually take weeks or even months to accomplish. It’s like a time warp for your business, allowing you to focus more on what you love—creating art.

    Most of your heavy lifting will happen getting ready before the VIP Day. But it truly depends on the scope of the project. We may also decide to have a Zoom call as the day wraps up.

  • During our discovery call, I’ll suggest the areas where I can make the most impact and therefore more badda-bang for your buck.

  • Absolutely! Once you book, we’ll meet for one hour to plan the big day, map out any action items, and set the priorities for the day.

    Through a deep dive questionnaire tailored to your business, we can be ready to go before our kick off call, and I’ll help you understand the entire process.

    This will ensure you get my undivided attention to get the most out of any design work and your design wishlist - all done in a day!

  • I accept various payment methods for your convenience, including major credit cards (Visa, MasterCard, American Express, and Discover), and bank transfers. Please note that a surcharge is applied to credit card payments, which is not greater than my cost of acceptance.

  • By default, a $1000 initial deposit is required to book your VIP Day, with the rest due the day before the VIP Day begins.

    However, I offer flexible payment plans to accommodate your budgeting needs. You can choose to pay in monthly installments over a specified period so long as the total is paid in full the day before your VIP Day. If you opt for a payment plan using a credit card, please be aware that a surcharge will be applied to cover bank and processing fees. This surcharge is not greater than my cost of acceptance.

  • A non-refundable $1000 booking fee is required to book your VIP Day.

    If your plans change, you may rebook up to 4 days before your DAY without additional fees.

    You must book your DAY within two months of your originally booked date.

    Example: Sally booked her VIP Day for March 14. Her plans have change,d and she needs to rebook. If she rebooks on or before March 10th, she can do so without being charged an additional fee.

    Sally will need to rebook her day to happen on or before May 14th or risk losing her non-refundable booking fee.

    If you need to rebook less than 4 days before your day, a $125 rebooking fee will be charged. You must use book your day within two months of your originally booked date.

    Example: If Sally rebooks after March 10th, she can do so but will be charged a $125 rebooking fee.

    Sally will need to rebook her vip Day to happen on or before May 14th or risk losing her non-refundable booking fee.

    The remainder of the fee is due the day before your VIP Day. Happy to work out a payment plan (without charging you extra for it) if needed, though.

    By booking A VIP Day, you’re paying for my time and expertise, and not an end result. I’ll do my absolute best to manage expectations. I don’t issue refunds but I’ll absolutely allow clients to reschedule if a force majeure event (such as acts of God, war, nature, power or connectivity issues, as well as issues with my design software or Squarespace, health, etc) prevents me from working during the VIP Day.

  • Here’s the deal: you’ve got a unique artistry that the world needs to see. VIP Day is a custom-crafted experience aimed to tackle your unique challenges. The bespoke nature of this day ensures that the focus is entirely on what you need right now.

    If you have any other questions, like “how does payment work?”, feel free to reach out so we can be on the same page about our VIP design days and what you need from an experienced designer.

Need More Support?

Kick things up a notch with a Website in a Week.

How done-with-the-hustle artists get a high-end brand, conversion-minded copy, and strategic website that feels authentic done in a snap.