What happens when you combine the design freedom of Squarespace with the ecommerce power of Shopify? For artist Rebecca Katz, it meant a luminous new print shop that feels like her studio — intentional, seamless, and collector-ready. In this post, I share why a hybrid setup is a game-changer for artists, who it’s right for (and who it’s not), the hidden work behind Rebecca’s launch, and what it really costs to run both platforms.

The gap between where you are and where you want to be isn’t a mystery—it’s a threshold waiting to be crossed. In this post, discover how to step into your next evolution as an artist, why masterminds accelerate success, and how to finally claim the creative life you deserve.

Being a professional artist isn’t for the faint of heart and if you’ve ever wondered how thriving artists got full-time status, here’s the scoop: they had to create some key internal mindset shifts. I’ve rounded up a few of my favorite artists and asked them to share the #1 mindset shift they had to make to make a big impact in their business. And here’s what they said.

When your work stays unseen, the cost isn’t just financial—it chips away at your confidence, creative momentum, and sense of purpose. Let’s talk about what’s really at stake when art doesn’t sell.

Struggling to sell your art? You’re not alone. This article dives into a HUGE belief that’s probably holding you back from the art sales you’re dreaming of.

Discover how staying true to your roots, experimenting with courage, and trusting your unique voice can help you sell art without selling your soul. Plus, learn how to map out a purpose-driven 2025 in my Paint Your Year with Purpose workshop.

Discover why I switched back to Flodesk for email marketing as an artist. From stunning designs to easy automations and Flodesk Checkout, it's perfect for creatives looking to simplify their marketing. Get 50% off your first year!

Enjoy the story behind acclaimed contemporary artist's Joëlle Blouin's stunning Squarespace website. Learn the challenges she was facing with her old online home and how, through the Liberated Artist Blueprint, we addressed them.

Explore how embracing both art and marketing can create a thriving, interconnected space. Discover why the area where creativity meets commerce is a rich estuary that enhances the value and impact of your work.

Is Search Engine Optimization the right art marketing strategy for your business? Get actionable tips, real-world experiences, and essential considerations to empower your online presence.

Unearth strategies for authentic art marketing and making smart business investments. Learn how to navigate a world that often prefers style over substance, and find the balance between creating meaningful art and effectively showcasing it without falling for hollow marketing hype.

Get loads of layout inspiration for your artist's website design. Discover my 7 go-to layouts and how I use them to elevate the art and stories of my clients.

You don’t need to be a rainbow-obsessed neat freak to tidy up your online presence. Here are 3 steps to declutter your artist website improving your engagement, SEO, and user experience.