Flodesk: The Best Email Marketing Platform for Artists
As much as I dislike sounding like all the marketers out there, this is one thing that I’ll gladly get on the online marketing bandwagon for…
building an email list.
This is one of the 3 ways I recommend you algorithm-proof your art business. Attracting, capturing, and nurturing subscribers allows you to build a sustainable art business online without being subject to the whims of the Mark Zuckerbergs of the world.
Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a small kickback (for my art supply fund) at no extra cost to you. I only share about companies that I pay for or truly believe in.
A word about marketing.
Marketing, the practice of sharing the good word about your work with the world, is most effective when these three factors fall into place:
The right message.
The right person.
At the right time.
For example, let’s say you make a pit stop at the supermarket. Your errands ran a bit long so you’re starting to get hungry. There’s an unavoidable table set outside the entrance: It’s girl scouts… selling cookies.
You’re the right person… passing by their table at the right time. And those Thin Mints… They’re just IRRESISTIBLE!
When done right, email marketing works because it allows you to target your message to the people who it’s perfect for when they need to hear it.
I.e. get the cookies to the hungry people!
When Mariana Durst Studio was just starting, I knew I had to have a powerful email marketing platform that allowed me to grow my list without draining my resources (i.e. 💰).
So I started looking… signing up for free trails for 4 popular platforms: ConvertKit, Active Campaign, MailerLite, and MailChimp.
I gave them each a fair try. I watched videos, followed best practices, etc. But inevitably, I would find myself pulling my hair out because they either had TOO MANY bells and whistles (more than I knew what to do with) in the functionality department, yet not enough in the design department. Or, their user interface was flat out impossible to decipher.
On top of all of this, the pricing structure was difficult to understand, or they penalized you for growing your list.
But just as I was to throw in the towel, I learned about Flodesk, a new platform in beta (i.e. the testing phase) that sounded promising.
Could it be? An email marketing platform that valued beauty AND strategy? And it’s also female-owned? And I pay a flat fee regardless of my list size?! I joined as a founder and snagged 50% off my subscription.
By the way, there’s still time for you to snag that amazing price too!
Click here for the discount to be automatically applied or use my code MARIANADURSTSTUDIO.
If I wasn’t sold before signing up already, testing out the platform certainly made me a convert. And now, I cannot imaging ever switching to another platform!
Here’s why Flodesk is the best email marketing platform for artists:
Want your marketing to be on-brand? ‘course you do! Then Flodesk will easily allow you to build brand recognition by sending creative emails with custom fonts and image collages. They’ll let you load up your brand settings to make accessing your color palette and logo a breeze.
Nothing like that blinking cursor to trigger overwhelm and get you to bail on writing your emails, right? Well, Flodesk helps support you by giving you a library of email templates you can use to help you welcome, nurture, and turn your subscribers into collectors. Customizing their templates is simple.
If you’re put off by the idea of templates, no worries! Flodesk’s email builder is pretty much a click and drag builder (like Squarespace), so you’ll intuitively know how to build a designer email without an ounce of code.
Understand your subscribers. Get to know who are the most engaged, where they’re coming from, and what they’re interested in with their easy segmentation (tags) system. This is the feature that allows you to send the right message to the right people.
Simple pricing structure. One price, unlimited subscribers. No bonkers pricing tiers. Feel free to grow your list knowing you won’t have to pay for growth!
